Google Ranking Factors 2025 – What Actually Matters

Google no longer rewards tricks. It rewards helpful, fast, and trustworthy websites.

Top 5 Ranking Signals in 2025

1. Page Speed (LCP under 2.5s)
2. Mobile Experience
3. E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
4. Helpful Content (no AI spam)
5. Quality Backlinks

Quick Wins

Add author bio, internal links, schema markup, and refresh old content every 6 months.