5 Google Ads Mistakes That Are Burning Your Budget
November 10, 2025 • 5 min read
Most businesses lose 40–60% of their Google Ads budget because of simple, avoidable mistakes. Fix these and your ROI will jump instantly.
Mistake #1: Using Only Broad Match Keywords
Broad match wastes budget. Use Exact + Phrase match to get cleaner traffic and higher conversions.
Mistake #2: No Negative Keywords
Add negative keywords like “free”, “cheap”, “jobs”, “training” — they block irrelevant clicks immediately.
Mistake #3: Ad & Landing Page Mismatch
Your ad message must match your landing page headline + CTA. Consistency = higher Quality Score.
Mistake #4: Ignoring Mobile Users
70%+ Google Ads clicks come from mobile. Your landing page must load under 2 seconds.
Mistake #5: No Remarketing
96% of users don’t convert on first visit. Remarketing increases conversions 3–5x.